SEO for solar.
Intercept buyers before the rebate window closes.
Solar buyers research for months. We get you in front of them at the research stage — when they're comparing, not just ready to book.
No lock-in contracts · Free audit included
The solar buyer journey — 6 months of research before they pick up the phone
Solar is a considered purchase. A residential customer might spend 3–6 months researching before requesting a quote. Commercial buyers can take 6–18 months. Most solar installers only have SEO that targets the end of this journey — 'solar installation quote Sydney' — and miss 80% of the research process entirely. We build content that's there from the first search.
Educational content that builds brand familiarity before they're ready to buy
Rebate guides, sizing tools, comparison content — you become the authority they trust
Review management, credentials pages, CEC accreditation schema markup
Service + suburb landing pages with clear CTAs and specific pricing guidance
Government rebate content — the solar SEO strategy most installers miss
'How much is the solar rebate NSW', 'STC rebate calculator 2025', and 'solar battery rebate Sydney' generate thousands of searches monthly from buyers actively calculating the economics of going solar. Ranking for these queries is achievable (less competitive than install-intent terms) and puts your brand in front of motivated buyers at a moment of high attention.
- NSW solar rebate guide — updated annually, authoritative, widely linked to
- STC (Small-Scale Technology Certificate) calculator and explainer
- Battery rebate eligibility guide (VPP programs, AEMO guidelines)
- Feed-in tariff comparison by Sydney retailer — updated quarterly
- Commercial solar incentives guide (depreciation, instant asset write-off applicability)
Commercial vs residential — two distinct content strategies
Commercial and residential solar buyers search completely differently, have different decision-making timelines, and respond to different content. Running a single generic solar website that tries to serve both audiences poorly is why most solar installers have disappointing SEO results.
Residential SEO
- Suburb-specific landing pages ('solar Manly', 'solar Dee Why')
- Cost and ROI calculators — residential buyers are payback-motivated
- Review volume and star ratings — emotional trust decision
- Before/after bill reduction case studies
- Battery storage add-on content (increasing residential demand)
Commercial SEO
- Industry-specific pages (retail, warehousing, strata, hospitality)
- ROI and depreciation content — business buyers need financial framing
- Larger system size keywords (50kW+, 100kW+ systems)
- Procurement process content for facilities managers
- Commercial case studies with energy savings data
AI Overview optimisation — get cited before the organic results
Solar rebate and cost queries are among the most common AI Overview targets in the home improvement space. When someone asks Google 'how much is the solar rebate in NSW 2025', an AI Overview answer appears above all organic results. If your content is cited there, your brand is front-of-mind before they've even seen a search result.
- FAQ schema on rebate and cost pages — directly signals AI Overview candidacy
- Concise, accurate answers structured for AI extraction
- Authoritative, up-to-date content that AI models prefer to cite over stale competitors
- Citation tracking — we monitor which solar queries show AI Overviews and whether you're cited
Ready to intercept solar buyers before your competitors do?
Book a free 30-minute audit. We'll show you where solar buyers in your target suburbs are searching, which rebate queries are available to rank for, and what a commercial vs residential content strategy looks like for your business.
No lock-in contracts · Free audit included