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Privacy Policy

Privacy Policy | Darnell Media

Last updated May 2026.

This policy explains how Darnell Media (ABN 49 563 154 851) collects, uses, stores, and discloses personal information. We follow the Australian Privacy Principles in the Privacy Act 1988 (Cth).

What we collect

We collect personal information you provide when you:

  • Fill in the contact form on this site (name, email, business, website, message)
  • Email or phone us directly
  • Engage us for an audit or retainer (additional details required for the work, e.g. access to your Google Search Console, Google Analytics, and CMS)

We also collect anonymous traffic data through Google Analytics 4 (IP addresses are anonymised) and server logs.

How we use it

  • Reply to your enquiry
  • Deliver SEO services you have engaged us to provide
  • Invoice and meet our tax-record-keeping obligations
  • Improve the site and our services in aggregate (analytics)

We do not sell personal information. We do not run drip-marketing campaigns to addresses collected through this site.

Who we share it with

We share personal information only with service providers that help us run the business (accounting software, email provider, SEO tools). Each is bound by their own privacy obligations. We do not share personal information with third parties for marketing.

If required by law, we will disclose information to comply with regulatory or court orders.

Cookies

This site uses essential cookies for functionality and Google Analytics for anonymised traffic measurement. Analytics cookies can be blocked at the browser level without affecting site functionality.

Security and retention

We store personal information in services with reasonable security controls (TLS in transit, encryption at rest). We retain enquiry data for 12 months from the last contact unless we are actively engaged or you ask us to delete it sooner. Client engagement data is retained for 7 years after the engagement ends to meet tax and regulatory obligations.

Your rights

You can ask us to:

  • Show you what personal information we hold about you
  • Correct anything that is wrong or out of date
  • Delete it (subject to legal retention requirements)
  • Stop using it for any purpose other than service delivery

Email garehn@darnellmedia.com with the request. We respond within 30 days.

Complaints

If you think we have mishandled your information, email us first. If we cannot resolve it, you can complain to the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

Contact

Darnell Media
6 Lyndhurst Way, Belrose NSW 2085
ABN 49 563 154 851
garehn@darnellmedia.com