Privacy Policy

1. Who we are

Darnell Media is a Sydney-based SEO agency operating at 6 Lyndhurst Way, Belrose NSW 2085. We provide search engine optimisation, local SEO, and digital marketing services to trade businesses and home service operators in Sydney and surrounding areas.

For privacy-related enquiries, contact us at garehn@darnellmedia.com.

2. What information we collect

We collect personal information in the following circumstances:

• Contact forms: Name, email address, phone number, and business name when you submit an enquiry via our website.
• Booking data: Name, email address, and any pre-booking survey responses when you schedule a consultation through our Calendly booking system.
• Analytics data: Aggregated and anonymised usage data (pages visited, session duration, device type) collected through Vercel Analytics, if enabled. This data does not identify individual users.
• Direct communications: Any information you provide when contacting us by email or phone.

We do not collect sensitive information (as defined in the Privacy Act) and we do not collect payment card details directly — any payment processing is handled by third-party processors with their own privacy obligations.

3. How we use your information

We use your personal information to:

• Respond to your enquiries and provide the services you've requested.
• Schedule and conduct consultations and prepare for client engagements.
• Send service-related communications (scope documents, reports, invoices).
• Improve the quality of our services based on feedback you provide.
• Comply with applicable legal obligations.

We do not use your personal information for unsolicited marketing without your consent. If you opt in to email updates, you can unsubscribe at any time.

4. Who we share your information with

We do not sell, rent, or trade your personal information to third parties. Your information may be shared with:

• Calendly: When you book a consultation, your name and email address are processed by Calendly, Inc. Calendly's privacy policy is available at calendly.com/legal/privacy-notice.
• Vercel: Our website is hosted on Vercel's infrastructure. Vercel may process request logs as part of hosting operations. Vercel's privacy policy is available at vercel.com/legal/privacy-policy.

No other third parties have access to your personal information in the ordinary course of our business.

5. Cookies and tracking

Our website uses minimal cookies. Specifically:

• Vercel Analytics: If enabled, Vercel Analytics uses privacy-friendly, cookie-free analytics. No personally identifiable data is stored.
• Calendly widget: The Calendly booking widget may set cookies to enable the booking functionality. These are controlled by Calendly, not by us.

We do not use advertising cookies, retargeting pixels, or cross-site tracking technologies.

6. Data security

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access. Our website uses HTTPS encryption for all data transmission. Access to client data is restricted to authorised personnel only.

No method of transmission over the internet is 100% secure. If you believe your information has been compromised, please contact us immediately at garehn@darnellmedia.com.

7. Access and correction

Under the Australian Privacy Principles, you have the right to access the personal information we hold about you, and to request corrections if it is inaccurate, out of date, or incomplete.

To make an access or correction request, contact us at garehn@darnellmedia.com. We will respond within 30 days. In some circumstances, we may need to verify your identity before processing the request.

8. Retention

We retain personal information only as long as necessary to fulfil the purposes for which it was collected, to provide our services, and to comply with legal obligations. Client data is retained for a minimum of seven years to satisfy Australian tax and record-keeping requirements.

9. Complaints

If you believe we have breached the Australian Privacy Principles, please contact us first at garehn@darnellmedia.com. We will investigate and respond within 30 days.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).

10. Changes to this policy

We may update this privacy policy from time to time. The current version will always be published at https://darnellmedia.com/privacy/. Continued use of our website after an update constitutes acceptance of the revised policy.

11. Contact us

For any privacy-related questions or requests: