Sydney's AI SEO agency, built around AEO and GEO from day one
What "AI SEO" actually means in 2025
AI Overviews appear on ~30% of Google searches. ChatGPT search reached 250 million weekly users by late 2024. Perplexity is the AI engine most likely to cite specific URLs and is sending real traffic. The collective effect is that "search" is no longer just Google's blue links.
"AI SEO" is the work of optimising pages so they get cited and recommended by these engines alongside ranking in Google. It is not a parallel discipline. Most of the optimisation overlaps with regular SEO. But the specific tactics — answer-first leads, FAQ schema, citable statistics, prompt testing — are not optional in 2025.
What we do differently as an AI SEO agency
- AEO baseline included on every retainer. Every page we touch gets answer-first leads, FAQ schema, citable statistics, and structured data enrichment. No upsell.
- Quarterly prompt-testing on the GEO add-on. Defined category prompts tested against ChatGPT, Perplexity, Claude. Coverage tracked over time.
- AI Overview coverage tracking for target queries, included in the monthly report.
- Schema enrichment beyond the SEO basics (Organization, LocalBusiness, Service, Person, FAQPage, BreadcrumbList) because schema is now an AI-engine input, not just a Google input.
- Content briefs shaped for both audiences (humans + AI engines). Same page works for both.
What "AI SEO" should NOT mean
- Writing the content with AI and publishing the first draft. Generic AI-written content is the single biggest tell of an agency that has stopped doing the work. We rewrite every draft.
- Promising "AI-powered rankings". The engines decide what to cite. We optimise the inputs. Anyone promising algorithmic guarantees on AI Overviews is selling.
- Charging a premium for AEO as a separate line item if it is not a separate scope of work. AEO baseline should be table stakes in 2025.
Frequently asked
What does "AI SEO agency" actually mean?
It means we optimise pages for the new layer of search — Google's AI Overviews, ChatGPT, Perplexity, Claude — in addition to traditional Google ranking. The optimisation work overlaps with regular SEO but adds engine-specific tactics (answer-first leads, FAQ schema, citable statistics, prompt-testing for coverage).
Is AI SEO different from AEO and GEO?
AI SEO is the umbrella term. AEO (Answer Engine Optimisation) covers Google AI Overviews specifically. GEO (Generative Engine Optimisation) covers ChatGPT, Perplexity, Claude, Bing Copilot. When someone says "AI SEO" they usually mean AEO + GEO together.
Why is your AI SEO offer different from a traditional agency adding an AI service line?
Two reasons. First, we built the agency around AEO/GEO from day one in 2025, not as an upsell tacked on later. Every retainer includes baseline AEO work as standard. Second, our prompt-testing and citation-tracking process is documented and reportable, not marketing fluff.