Sydney SEO consultant.
Direct access. No account managers.

Why direct specialist access matters — and why most agencies can't offer it

Most SEO agencies are built around account managers — people whose job is to manage client relationships while the actual SEO work is done by a team of analysts who might rotate on and off your account. You get reports, you get meetings with someone who can explain the reports, but you never speak to the person who's actually making decisions about your website.

At Darnell Media, there's one person: me. I do the audit. I build the keyword strategy. I write the on-page content briefs. I make the technical recommendations. I manage the link building. I write your monthly report. When you have a question, you call or email me — and I answer it, because I know your campaign in detail.

• No account managers between you and the person doing the work
• Same person from onboarding to month 12 — no team rotation, no knowledge loss
• Direct phone and email access — not a support ticket system
• Decisions made by someone with full context of your campaign
• Monthly reports written by me, not auto-generated dashboards

Who I work with

I specialise in trade businesses and home services because this is where suburb-level local SEO has the highest direct ROI. A plumber ranking #1 in their target suburbs books more emergency callouts than their competitors. A vet clinic ranking in the map pack fills its appointment schedule without paying for Google Ads. The economics are clear and the results are measurable.

What a retainer with me looks like — month by month

No vague retainers where you pay monthly and hope something happens. Here's exactly how engagements are structured from day one.

When NOT to work with me — an honest section

I'd rather tell you this upfront than waste your time or mine.

• You need 50 blog posts a month and a full content team — I'm a specialist, not a content factory. My clients get focused, high-quality work, not volume.
• You need a full-service agency with PR, social media, paid ads, and email under one roof — I do SEO, AEO, and GEO. I don't do the rest.
• You need someone to manage multiple locations nationally at scale — I work best with 1–3 location businesses where suburb-level precision matters.
• You want guaranteed #1 rankings in 30 days — no legitimate SEO consultant can promise that. If someone is, they're lying.
• You have a very limited budget and expect enterprise results — good SEO costs money. If the budget isn't there, I'll tell you what you can do yourself first.